Inaugural Arnold Clark Cup to be broadcast to huge global audience

Inaugural Arnold Clark Cup to be broadcast to huge global audience

  • England, Canada, Germany and Spain to play in six matches between February 17-23
  • All six matches to be broadcast live on ITV in UK
  • RTVE, TSN, ARD/ZDF, CBS and ESPN among growing list of international broadcast partners

Several new broadcast partners will see the inaugural edition of the Arnold Clark Cup reach more than 100 million households across the globe this February.

Arnold Clark Cup schedule

ITV have been announced as the host broadcaster for the six-match football tournament between England, Canada, Germany and Spain, allowing fans across the UK to watch every match live on free-to-air.

Agreements with TSN (Canada), RTVE (Spain), ARD/ZDF (Germany), CBS (USA), ESPN (Central & South America) and Charlton (Israel) will ensure a significant global audience, with more deals expected to be confirmed in the coming days and weeks.

Pitch International, the sports marketing agency who created the concept and will deliver the tournament, sold the rights to all of the international broadcast partners.

Cat Watson, Director of Women’s Sport at Pitch International, said: “The level of interest from broadcasters across the globe has been incredibly encouraging and shows that it’s not just fans from the participating nations who are eager to watch the action.“

“A lot of that appeal comes from the quality of the teams and individual talent that will be on display. Having four of the world’s top 10 FIFA-ranked teams and the Ballon d’Or winner competing will attract football fans from across the globe.

“With the UEFA Women’s Euros around the corner it’s a big year for international women’s football in England and the Arnold Clark Cup is the perfect way to kick things off.”

The format of the tournament will see two matches played at each of Riverside Stadium in Middlesbrough (17th), Carrow Road in Norwich (20th) and Molineux in Wolverhampton (23rd).